Recruitment Revamp
Improving the recruitment and on-boarding service to empower the translator community for Transfluent, a cloud-based translation agency.
First Impressions Do Matter
The new recruitment system was put in use instantly
Increase in clients' and translators' satisfaction, engagement and retention
Better business turnover
Genuine connections with translators
Extremely positive feedback from clients and translators
Highlight
Finnish Fingerprints - a book to honor the Finnish centennial
A project by Verbatum, owned by Mr. Esko Aho, the former Prime Minister.
Being the project lead, I managed a remote Chinese translation team and provided cultural insights to facilitate the process.
Process
My Role
Research, insight analysis, design, community and project management, recruitment
Discover
The translating industry is a highly time-sensitive and demanding industry. How could we improve our output quality even further?
Our offices: Helsinki, Tokyo and the US
Translators:
Nationalities: 25+
Locations: global and remote, across 30 countries
Define
Recruitment is the critical step.
A well-designed recruitment process can affect loyalty of translators which influences turnaround time and quality.
Design
Breaking the industry norm on focusing solely on quality, I also emphasized the importance of a sense of community.
A user-friendly online recruitment and on-boarding process was created with touch points to generate positive emotions among translators.