Countdown to Smooth
Redesigning the exclusivity of the tech industry - an OnePlus 7T launch celebration for the local community.
Empowerment Is the Key
The event was filled with laughter and chatters
Hardcore techies felt delighted and honorable
Community members traveling from afar for this event
Photo credit: Atte Haapalahti
Process
My Role
Brand positioning, concept development, content creation, copy writing, graphic design, marketing strategy
Discover
How can we give back as a community-based company? What is a community-focused event?
What is empowerment?
Define
The industry-only exclusivity of tech product launch has always been the norm, something far-fetched from the community.
Yet, treating community members with such exclusivity earns trust and builds rapports.
Design
With an exclusive invite system and layers of Easter eggs on our social media, we showed how we value our community and understand how to have fun together.