The Scrolling Champ
An out-of-home airport campaign for 90Hz OnePlus 7T launch, with a twist.
Not Just a Billboard
Installed in Helsinki Airport
Fun fact:
professional ice hockey player of Oulun Kärpät took Instastory in front of the ad, on the baggage conveyor
I also designed a similar campaign playing with distance installed at Helsinki Central Railway Station.
Process
My Role
Brand positioning, concept development, content creation, copy writing, insight analysis, marketing strategy, research
Discover
How to generate interest from the general public?
How to make hardcore techie language comprehensible? What is the customer journey of a flight passenger? What is the symbolic meaning of an airport?
Define
An airport is the entrance to a country where national branded promotion is commonly found.
OnePlus' sense of humor blends well into this context.
Design
Playing with specs, location, Finnish objectivity, national sport and constant rivalry against Sweden, this campaign showed the important/trivial facts of Finns and enabled the humble Finns to flex their muscles to the world.